Monday, January 15, 2007

Marketing your PMO

Yes, Marketing your PMO. Good, bad or otherwise, this is one of the primary jobs of the PMO Director. If the leader of the PMO is not doing this, then who will be? You want your organization to grow in knowledge and capability and you want to share how Project Management can help your customers better achieve their goals. There is nothing that helps you communicate this more effectively than the practices of Marketing.

If you’re like me, you’ve seen that vague smile and zombie-like glaze that comes over your loved ones when you start talking excitedly about how you were able to streamline the change management process by reducing the number of steps, modifying the forms and blah blah blah.... – Now imagine if the people you were talking to didn’t love you?

There is a lot to learn in Marketing and I won’t pretend to be an expert, but let me suggest three simple steps - I think you will find these effective, I have.

First - Find out how you can give value to your customer through project management.
Second – Give them that value with no strings attached.
Third – Talk to them about how you were able to achieve what you did.

I can’t tell you what your customers will value, but they can. Talk to them and begin your marketing campaign.

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